# Who are Buyers?

In SOIN’s ecosystem, buyers are primarily brands, companies, individuals and organizations looking to leverage the platform for digital marketing, influencer collaborations, and various Web3 services. Here’s a breakdown of potential buyers:

1. **Brands and Companies**
   * **Objective**: Use SOIN to connect with influencers, engage in community outreach, and create impactful marketing campaigns. These include both large brands and smaller businesses aiming to increase their digital presence in a decentralized environment.
2. **Web3 and Blockchain Projects**
   * **Objective**: Gain traction and visibility within the Web3 community through influencers, community managers, and digital marketers who specialize in crypto and blockchain.
3. **Small to Medium Businesses (SMBs)**
   * **Objective**: Reach specific audiences without the high costs associated with traditional agencies, using SOIN’s cost-effective, transparent model.
4. **Crypto Marketing Agencies**
   * **Objective**: Agencies seeking reliable influencers, content creators, and community engagement tools for their clients in the blockchain space.
5. **Startups in Technology, Lifestyle, Gaming, and More**
   * **Objective**: Utilize SOIN’s AI-driven insights and verified network of freelancers to launch targeted campaigns and build brand recognition.
6. **Entrepreneurs and Content Creators**
   * **Objective**: Access specialized services like SEO, content creation, and digital marketing, which help them grow their personal brands or product outreach.

These buyers benefit from SOIN’s P2P model, real-time insights, and transparent transactions, making it an ideal platform for brands and businesses looking for authentic, impactful collaborations.
